Dans un article fascinant qui analyse l’épidémie de décès liés aux égoportraits, Sarah Diefenbach, professeur de psychologie à l’université Ludwig-Maximilians de Munich, nous apprend que les êtres humains ont, de tout temps, ce besoin de mise en scène pour assimiler leur culture et se faire valoir. Extrait :
She says that, extreme or otherwise, we take selfies for all kinds of reasons: to communicate with people we love, to build self-esteem, to curate our self image, to chronicle our personal histories, and—increasingly—to build our personal brands. The branding may be new, Diefenbach says, but the desire to control our images and communicate with our community is not. In fact, she contends, this kind of behavior is part of our very DNA. Our species evolved as hypersocial creatures uniquely concerned about how others perceive us. We have a much longer childhood than most other mammals, and that is by design: we need that time to figure out how to assimilate into our culture and assert an identity. “We have always had a very basic need for self-presentation,” Diefenbach explains.
Puisque ce besoin est dans notre ADN, puisque c’est un besoin fondamental humain, on comprend mieux alors comment des compagnies peuvent en abuser en nourrissant ce besoin.
Des équilibres 